Ever since the commencement of the 21st century we have witnessed many innovations in the Internet and IT industry. It has been playing a crucial role in the globalization of underdeveloped economies and centralization of world economies. Over the past few years with the advancement in technology with the emergence of Laptops, Tablets, i-PAD, Smartphones, Android-OS, etc there has been a brand new revolution in the field of communication technology paving way for a digital economy across the globe. Today as we live in the modern age everything has been computerized. From travel bookings, movie tickets, books, apparels, FM CG items, apartments, houses, etc can be sold and bought online. Today there is enough space for all kinds of businesses at the online domain. One can go for B2B(Business-to-Business), B2C(Business-to-Customer) & C2C(Customer-to-Business) marketing while working on the internet. The entertainment industry has played a pivotal role by using digital marketing as a tool for increasing their revenues, for instance, The Breaking Dawn campaign in the entertainment section of MSN.com website is an example of Digital Display Marketing. In the present times, digital marketing has made almost anything and everything possible. Quickr.com, OLX.in allows us to sell old products at respectable prices. Similarly, Flipkart.com, Amazon.com, Jabong.com, etc are hot searches in the internet arena which facilitate user-friendly e-commerce transactions and have gained momentum in a very short span of time.
Apart from businesses many political and government as well as non-governmental organisations are using digital media for their promotions and other work related aspects. There are facebook pages for political parties,NGOs, twitter accounts of politicians, social activists, websites and digital display marketing campaigns for political parties, NGOs, social movements in order to have a wider reach irrespective of geographic limitations.
The cyber world has room for everyone in search of knowledge to those looking for entertainment or people in quest for enlightenment. World's greatest search engine Google has made life much simpler and easier for all of us. Thanks to geniuses like Larry Page, Steve Jobs, Bill Gates, Charles Babbage, Mark Zuckerberg and many others who have given a new meaning to our way of living in an environment of cut-throat competition.
Still there is a lot more to innovate but the day is not far when the world will witnessed digital economy across countries. With the efforts of governments of different countries and societies at large we can hit the bulls eye
Apart from businesses many political and government as well as non-governmental organisations are using digital media for their promotions and other work related aspects. There are facebook pages for political parties,NGOs, twitter accounts of politicians, social activists, websites and digital display marketing campaigns for political parties, NGOs, social movements in order to have a wider reach irrespective of geographic limitations.
The cyber world has room for everyone in search of knowledge to those looking for entertainment or people in quest for enlightenment. World's greatest search engine Google has made life much simpler and easier for all of us. Thanks to geniuses like Larry Page, Steve Jobs, Bill Gates, Charles Babbage, Mark Zuckerberg and many others who have given a new meaning to our way of living in an environment of cut-throat competition.
Still there is a lot more to innovate but the day is not far when the world will witnessed digital economy across countries. With the efforts of governments of different countries and societies at large we can hit the bulls eye
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